Fidelity ADT
BRANCH MANAGER – SOUTH & DEEP SOUTH
Location: Cape Town, Western Cape
Date Posted: 21 May 2025
Closing Date: 28 May 2025
Employment Type: Permanent
Job Purpose
To manage all operations, sales, marketing, technical, and administrative functions of the branch. The role focuses on maintaining high operational standards, achieving growth and profitability targets, ensuring compliance, and working towards crime reduction in the area.
Reporting To
Regional General Manager / General Manager
Minimum Requirements
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Post-matric qualification in General Management (advantageous)
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Sales, Marketing, or Management diploma (advantageous)
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At least 3 years of experience at mid-management level
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Strong financial knowledge: budgeting, forecasting, profit & loss
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Grade B Security Certificate (must have or obtain upon appointment)
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Security industry experience (preferred)
Key Responsibilities
Leadership
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Provide consistent leadership to branch staff
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Communicate the vision, strategy, and performance targets
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Make informed decisions for long-term branch development
Finance, Planning & Controls
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Prepare budgets and targets; ensure consistent achievement
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Submit annual business and operating plans
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Manage branch P&L and collections effectively
Sales
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Achieve sales targets and analyse performance data
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Support Sales Consultants in meeting their goals
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Monitor and manage new client installations and debtors control
Dealers & IIP’s
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Meet Dealer and IIP sales targets and recruit additional partners
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Integrate them into the branch strategy and support their performance
Operations
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Implement effective production controls and improve customer service
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Maintain high service levels and fleet efficiency
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Personally attend to client visits in contact crime cases
Health, Safety & Environment
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Maintain safety policies and ensure compliance with laws and company standards
Marketing
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Oversee branch marketing activations
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Improve public perception through surveys and social media
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Build influencer relationships and create relevant content
Commercial
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Review and respond to customer feedback
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Explore market and product opportunities
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Collaborate with the sales team and resolve customer demand issues
People Management
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Identify training needs and manage HR matters
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Recruit and develop staff appropriately
Business Development
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Identify and drive Residential Guarding and bulk sales opportunities
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Develop and communicate community involvement initiatives
Attrition Management
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Monitor attrition and drive reconnection efforts
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Minimise financial risk from bad debt
Key Competencies
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Strong computer literacy (MS Office, Excel, PowerPoint)
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Knowledge of operations, sales, technical and admin functions
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Integrity, leadership, and business acumen
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Customer focus and team building
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Time and performance management skills
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