Sales Representative: Emerging Markets

Reference Number: CLO250827-4
Closing Date: 2 September 2025
Job Type: Permanent
Department: Masakhane Commercial
Number of Positions: 1
Location: Bethlehem, Free State, South Africa
Education Level Required: Diploma or Advanced Certificate
Job Category: Sales

Purpose of the Position

To maximize sales of Clover and Principal products in smaller, emerging market outlets by driving volume, building strong customer relationships, and ensuring consistent product availability and visibility at store level.

Key Responsibilities

Sales and Business Development

Increase sales volumes across stores
Source and maintain new businesses to grow the active customer base
Implement route plans and adhere to call cycles
Negotiate optimization of product basket
Introduce new products and principals into outlets
Arrange launches and promotional material

Customer Relationship Management

Liaise with customers at store level to understand and meet their needs
Provide ongoing support through structured sales procedures
Develop and maintain strong, long-term customer relationships
Address customer concerns with appropriate solutions
Support customer compliance with fridge and branding guidelines

Stock & Merchandising

Ensure constant stock availability
Minimize stock returns
Maintain shelf facings and product visibility

Sales Monitoring & Reporting

Monitor and report on sales volumes and pricing
Record sales by outlet and product category
Implement negotiated prices
Complete necessary sales administration

Minimum Requirements

Grade 12 (Matric) or equivalent NQF Level 4
Relevant diploma or advanced certificate in sales, business, or related field
Fluent in Business English
Valid Code 10 driver’s license
Experience applying job-related sales concepts, techniques, and processes

Key Competencies

Ability to influence and negotiate effectively
Proactive and action-oriented
Creative problem-solving and open-minded thinking
Acts with honesty and consistency
Strong collaboration and teamwork skills
Excellent interpersonal and communication skills
Customer-oriented mindset
Strong planning and organizational abilities
High level of commitment and motivation

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Sales Representative: Emerging Markets