Sales Representative

Location: Tembisa, South Africa
Company: Heineken Beverages South Africa
Function: Sales
Job Grade: 8
Contract Type: Permanent
Reference Number: 139494
Closing Date: 17 July 2025
Reports To: Sales Manager

Purpose of the Role

To drive sales and brand growth of the Heineken Beverages portfolio (Beer, Wine, Spirits, and RTDs) within a specific geographic area by increasing brand visibility, availability, and customer engagement in line with strategic business goals.

Key Responsibilities

Grow market share and brand presence across the assigned area
Ensure Availability, Accessibility, Activation, and Affordability (4As) of products
Implement price promotions and compliance agreements
Build and maintain strong customer relationships
Maintain high call strike rate (number of customer visits)
Execute the brand portfolio strategy across multiple product categories
Contribute to continuous improvement initiatives and team effectiveness
Actively manage and apply sales insights, processes, and technology

Educational Requirements

Relevant Tertiary Qualification (Diploma or Degree)

Professional Experience & Attributes

2–3 years of experience in FMCG sales or related field
Valid Code 08 driver's license (no endorsements) with minimum 2 years driving experience
Willingness to work weekends and attend promotional events
Strong negotiation and persuasive selling skills
Commercial acumen and understanding of sales processes and product positioning
Ability to use sales technology effectively
Knowledge of different channel drivers and strategy planning

Diversity & Inclusion

Heineken Beverages supports Employment Equity and encourages applications from people with disabilities and candidates from diverse backgrounds.

Important Notes

Only candidates eligible to live and work in South Africa will be considered.
Be sure to submit your application by 17 July 2025.

CLICK HERE TO APPLY

Sales Representative