Sales Representative

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Sales Representative

Location: Tembisa, South Africa
Company: Heineken Beverages South Africa
Function: Sales
Job Grade: 8
Contract Type: Permanent
Reference Number: 139494
Closing Date: 17 July 2025
Reports To: Sales Manager


Purpose of the Role

To drive sales and brand growth of the Heineken Beverages portfolio (Beer, Wine, Spirits, and RTDs) within a specific geographic area by increasing brand visibility, availability, and customer engagement in line with strategic business goals.


Key Responsibilities

  • Grow market share and brand presence across the assigned area

  • Ensure Availability, Accessibility, Activation, and Affordability (4As) of products

  • Implement price promotions and compliance agreements

  • Build and maintain strong customer relationships

  • Maintain high call strike rate (number of customer visits)

  • Execute the brand portfolio strategy across multiple product categories

  • Contribute to continuous improvement initiatives and team effectiveness

  • Actively manage and apply sales insights, processes, and technology


Educational Requirements

  • Relevant Tertiary Qualification (Diploma or Degree)


Professional Experience & Attributes

  • 2–3 years of experience in FMCG sales or related field

  • Valid Code 08 driver's license (no endorsements) with minimum 2 years driving experience

  • Willingness to work weekends and attend promotional events

  • Strong negotiation and persuasive selling skills

  • Commercial acumen and understanding of sales processes and product positioning

  • Ability to use sales technology effectively

  • Knowledge of different channel drivers and strategy planning


Diversity & Inclusion

Heineken Beverages supports Employment Equity and encourages applications from people with disabilities and candidates from diverse backgrounds.


Important Notes

  • Only candidates eligible to live and work in South Africa will be considered.

  • Be sure to submit your application by 17 July 2025.

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