Sales Representative

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Sales Representative – Wine & Liquor Portfolio
Location: Centurion, Gauteng, South Africa
Company: Red Star (within a larger retail group)
Job Type: Permanent
Closing Date: 19 July 2025

• Reference Number: SHO250709-9

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Purpose of the Role

To grow the Wine & Liquor portfolio in the hospitality and catering sector, drive sales and revenue, build strong client relationships, and enhance market share through expert product knowledge and customer engagement.

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Key Responsibilities

Sales Growth & Account Management

• Achieve or exceed monthly/quarterly sales targets

• Build and maintain strong B2B client relationships

• Promote Red Star as the top liquor supplier in hospitality

• Identify upselling and cross-selling opportunities

Market Intelligence

• Monitor trends, pricing, and competitors

• Gather customer feedback for internal teams

• Stay informed about industry and consumer trends

Promotions & Merchandising

• Execute promotions aligned with brand strategy

• Educate clients on product features, pairings, and seasonal specials

• Recommend and maintain product visibility

Customer Insights

• Use buying behavior to refine product offerings

• Investigate feedback to improve service

Operations & Coordination

• Collaborate with logistics and procurement

• Help resolve stock, invoice, and delivery issues

• Ensure policy compliance

Reporting & Training

• Maintain accurate records of client visits and activities

• Submit sales reports and forecasts

• Train peers in sales processes and best practices

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Minimum Requirements

Education

• Essential: Senior Certificate (Matric)

• Desirable: Diploma/Degree in Sales, Marketing, Business, or Hospitality

• Advantageous: WSET or sommelier certification

Experience

• Essential:

  • 2+ years of B2B sales experience in liquor, hospitality, or F&B

  • Strong wine & spirits knowledge

  • Valid driver’s license and willingness to travel

• Desirable:

  • Experience distributing food/beverage products

  • Hospitality industry network

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Skills & Competencies

• Strong communication and administrative skills

• Commercial and financial acumen

• Analytical and data-driven decision-making

• Passion for customer service and industry trends

• Ability to multitask, prioritize, and work under pressure

• Strong relationship-building and negotiation skills

• Organized and self-motivated with high integrity

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Company Culture

• Values diversity, inclusion, and equal opportunity

• Focuses on collaboration, innovation, and continuous improvement

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