Customer Category Specialist
Location: Midrand, Gauteng, South Africa
Department: Commercial – Sales and Marketing
Company: Coca-Cola Beverages South Africa
Job Type: Permanent
Closing Date: 25 July 2025
Reference: CCB250710-15
Key Responsibilities
1. Revenue Growth & Opportunity Mapping
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Identify and present growth opportunities to key customers on a bi-annual basis.
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Set measurable goals and monitor progress to drive category revenue.
2. Shopper & Customer Insight Development
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Conduct in-depth customer and shopper research to uncover trends and opportunities.
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Collaborate with internal teams (Channel Development, Customer Marketing, Sales) to translate insights into actionable strategies.
3. Point of Purchase (POP) Strategy
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Develop and track category initiatives based on channel strategies.
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Analyze purchasing behavior and align efforts to maximize product visibility and performance in-store.
4. Category & SKU Optimization
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Provide guidance on category range, SKU rationalization, and product positioning.
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Use market intelligence to help customers streamline their assortment and shelf presence.
5. Sales Capability Building
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Deliver insights and tools to empower sales teams.
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Provide recommendations and best practices to support the execution of category initiatives.
6. Performance Tracking & Reporting
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Develop systems to track category performance and identify gaps.
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Offer actionable insights to improve performance and alignment with broader business goals.
Key Business Indicators (KBIs)
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Revenue Growth: Category revenue uplift for key customers
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Category Performance: Growth in market share and SKU contribution
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Customer Engagement: Satisfaction scores, engagement frequency
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Promotional Effectiveness: ROI and sales uplift from promotions
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Innovation Success: Adoption rates of new in-trade initiatives
Required Qualifications & Experience
Education
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BCom or Marketing degree (preferred)
Experience
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5–6 years of relevant experience in FMCG sales, marketing, or category management
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Strong analytical and problem-solving capabilities
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Excellent communication and presentation skills
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Solid understanding of FMCG decision-making processes and category dynamics
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Ability to adapt to fast-changing market conditions
Key Skills
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Customer Relationship Management
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Category Management & Performance Analysis
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Sales Enablement & Coaching
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Project Management
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Negotiation
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Innovation & Problem Solving
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