Channel Representative

Company: RCL Foods
Reference Number: RCL250721-5
Closing Date: 28 July 2025
Job Type: Permanent
Location: Thohoyandou, Limpopo, South Africa
Function: Operations / Manufacturing

Job Purpose

To support efficient, cost-effective product distribution and sales in the informal/general trade sector, while training and leading delivery teams and improving route performance and customer relationships.

Minimum Requirements

Grade 12 / Matric
Valid Driver’s License (Code 10) with PDP
Minimum 3 years' experience in a sales-related role
Previous experience as a driver salesman is beneficial

Key Responsibilities

Distribution & Delivery

Manage efficient product distribution and optimised delivery routes
Verify customer GPS mapping for route planning
Ensure delivery documentation matches loading lists
Monitor truck utilisation (loaves per km)
Reconcile placed, delivered, and returned orders

Sales Tracking & Reporting

Track daily driver sales and returns
Submit daily sales data
Compare sales performance with targets
Monitor informal trade pricing and submit weekly surveys

Customer & Market Engagement

Update and manage customer data (new and existing)
Address informal trade price strategies and monitor RSP compliance
Gain new business and manage customer queries
Build long-term customer relationships
Improve sales volume and market share in general trade

Team Leadership & Performance

Support, train, and lead driver and van assistant teams
Use route riding system to visit all customers
Provide performance evaluations and training
Handle disciplinary processes if needed

Knowledge Areas

Sales planning and meeting targets
FMCG sector dynamics
Customer service and coaching
Compliance and audit regulations
Competitor awareness and response

Skills Required

Verbal and written communication
Report writing and computer literacy
Logical and analytical thinking
Negotiation and facilitation
Decision-making
Presentation skills
Influence and organizational awareness

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Channel Representative